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Category - Hotel Reservations In Santa Clarita
Posted By - Hampton Inn Santa Clarita
Hotel Reservations In Santa Clarita |
Apple Inc. (AAPL:US)
introduced new iPads in time for holiday shoppers, as it battles to
stay ahead of rivals in the increasingly crowded market for tablet
computers.
Apple Chief Executive Officer Tim Cook debuted a new
iPad mini with a high-definition screen, as well as a thinner and
lighter design for the larger tablet named the iPad Air. The iPad Air
goes on sale on Nov. 1, starting at $499. The iPad mini will be
available later in November for $399 and up, higher than the previous
model’s starting price of $329.
“This is just the beginning for
iPad,” Cook said to a crowd of media and technology-industry insiders at
the Yerba Buena Center for the Arts Theater in downtown San Francisco.
“We have been busy working on the next generation of iPad.”
In the year since Apple last updated the iPad, companies
including Samsung Electronics Co. (005930), Asustek Computer Inc.
(2357), Google Inc. (GOOG:US) and Amazon.com Inc. (AMZN:US)
have unveiled new tablets, often at lower prices. The competition adds
pressure to Apple because the iPad is its second-largest source of
revenue after its flagship iPhone. Success of the new models will be
critical as the Cupertino, California-based company attempts to reignite
revenue growth, which has slowed.
New Macs
Apple today
also introduced new Mac software, called Mavericks, which is available
free of charge. The software may stoke hardware sales, with the company
also showing an updated high-end Mac Pro desktop computer starting at
$2,999 aimed at professions that need extra computing power, as well as
new MacBook Pro laptops.
“We still believe deeply in this
category and we’re not slowing down on our innovations” in Macs, said
Cook. The Mac Pro will be assembled in the U.S., he said.
Apple shares fell less than 1 percent to close at $519.87 in
New York, leaving the stock down 2 percent for the year, compared with a
23 percent increase in the Standard & Poor’s 500 Index.
Apple is updating its products ahead of the lucrative holiday shopping season. As part of the lineup, the company released new iPhones (AAPL:US) -- the iPhone 5s and 5c -- last month.
Yet
more than three years after Steve Jobs unveiled the iPad, the growth of
the global tablet market is showing signs of decelerating. Tablet
shipments are projected to increase 28 percent in 2014 to 301 million
units, after doubling in 2012, according to Counterpoint Research.
Competitors
are cutting into Apple’s lead. The company’s tablet market share slid
to 32 percent in the second quarter, compared to 60 percent a year
earlier, according to IDC.
Samsung, Asustek, Lenovo Group Ltd.
(992), Acer Inc. (2353) and others are offering devices with prices
starting at less than half of the iPad mini’s previous starting cost of
$329. Amazon.com introduced new Kindle Fires last month with
higher-resolution screens at prices starting from $229, while Microsoft
Corp. and Nokia Oyj (NOK1V) took the wraps off new tablets this week.
Biggest Usage
Cook
alluded to the competition today, noting that “everybody seems to be
making a tablet.” He said the iPad is still used more than four times
more than all other tablets put together. Apple has sold more than 170
million iPads, he said.
In a move to spur growth, Apple will also
roll out the new iPad Air in China at the same time as other markets,
said Phil Schiller, Apple’s senior vice president of product marketing.
Apple also dropped the price of last year’s iPad mini model to $299.
No Worries
Benedict
Evans of Enders Analysis said the higher starting price of the iPad
mini shows Apple isn’t worried about competitors. He said the tablet
market has bifurcated into two, with Apple controlling the high-end with
its collection of popular iPad-specific apps, and a slew of other
lower-end tablets used mainly to watch video or browse the Web.
“Apple apparently doesn’t fear much tablet competition,” he said.
Some
rivals’ tablet efforts have flopped. Microsoft took an $900 million
writedown earlier this year after its Surface failed to catch on with
consumers.
Apple is also going on the offensive by offering its
operating system software for free. That threatens companies such as
Microsoft, which typically sells its software in pricier packages. Carl
Howe, an analyst at Yankee Group, said Apple giving away its software is
tantamount to “challenging the Microsoft model.”
Developers at Apple’s event said the updated iPads will attract consumers, especially the lighter and thinner iPad Air.
“When
you have a lighter weight device, you’re going to get more usage,” said
Mike McCue, co-founder of news-reading application Flipboard Inc.
“People are more likely to throw it in a backpack, pick it up or use
it.”
Some carriers and developers immediately began using the new iPads as a marketing opportunity. T-Mobile US Inc. (TMUS:US),
which is selling the iPad for the first time, is offering users
200-megabits of high-speed data service at no extra cost, to help the
fourth-largest carrier stand apart from its rivals. The 200-megabit
allotment covers about five Web page downloads a day, according to the
company’s data calculator. Users can buy 2.5GB of additional data for
$30 or 4.5GB for $40.