Source - http://news.yahoo.com/
By - Larry Greenemeier
Category - Family Hotels In Santa Clarita
Posted By - Hampton Inn Santa Clarita
By - Larry Greenemeier
Category - Family Hotels In Santa Clarita
Posted By - Hampton Inn Santa Clarita
Family Hotels In Santa Clarita |
So many of the Web’s most popular services—e-mail and search as well as
photo and video sharing—may be free, but that doesn’t mean they come
without a cost. That price is information about the people using those
services as well as their online behavior—intelligence that Facebook,
Google, Microsoft and other Internet companies exchange for advertising
revenue. The trade-off of privacy for free services is generally
acceptable to most Web users, who are used to incessant advertising—and
at times even benefit from personalized attempts to sell them products
and services.
The darker side
of bartering in personal data, however, is that Web users lose control
over who has access to their information, which is often shared well
beyond the scope of their original understanding. Google uses automated
scanning to filter spam and deliver targeted advertising to its Gmail
users, claiming they have “no expectation of privacy” when using its free e-mail service. Facebook, meanwhile, recently settled a $20-million class action settlement
following a lawsuit over the social network’s lucrative "Sponsored
Stories" program that shares users' "likes" of certain advertisers with
friends without paying them or allowing them to opt out.
In addition to nuisance ads, unsolicited e-mails and unintended
endorsements, this oversharing creates other, more serious threats to
privacy, says Seth Schoen,
senior staff technologist with the Electronic Frontier Foundation
(EFF). Personalized ads could reveal to others a Web user’s sensitive or
embarrassing medical condition, particularly if that user shares a
computer with others or surfs the Web in a public place. “The better the
ad personalization gets, the more significant those consequences could
be,” Schoen adds.
Information collected via the Web could also be problematic for a
person during legal proceedings. A lot of people don’t realize that
subpoena power in civil cases is broader than it is in criminal cases,
Schoen says. Internet service providers (ISPs) and other companies doing
business on the Web can be forced to turn over most information they
have about their users or customers as part of a lawsuit such as an
employment dispute or divorce.
Another threat to privacy involves how well Web companies entrusted
with their customers’ personal information secure that data from being
lost or stolen and used to steal a person’s identity. The Privacy Rights
Clearinghouse, a nonprofit that tracks data breaches, reports that nearly 1.8 million data records
have been lost or stolen this year from businesses, government agencies
and health care facilities. “The risk comes simply from the companies
collecting and storing personal information, and it’s not a very
unlikely or hypothetical concern,” Schoen says.
Despite this bleak outlook for privacy, there are tools available to Web users
designed to protect personal information from prying eyes. None of
these tools alone ensures complete privacy or protection from cyber
snooping, but they do offer a way to trim the data trails that curtail
one’s privacy.